Tavilla Sales Company was
formed in 1980 by Bill Vogel and Tavilla Sales of South San
Francisco. The company brokered fruits and vegetables into the
Southwestern United States. Off-season vegetables, tropical and
specialty produce items were the focus. Strong relationships with
shippers in Texas and Florida were the backbone of the business.
Soon Tavilla was moving 250 loads per month on average.
Direct sourcing, category
alignment and customer focus changed the company dramatically in the
1990’s. Relationships with growers in Mexico and Holland added new
dimensions. With a new state-of-the-art warehouse featuring four
individually temperature-controlled cold rooms, Tavilla was able to
increase efficiency, enhance product care and streamline operations.
Repacking and value-added items allowed versatility in meeting
customer needs. The majority of stock was acquired by Bill Vogel,
solidifying management’s strategy and adherence to high standards.
Currently, growing our own
produce, contracting with growers during the season, and importing,
has created a vertical integration which allows lower prices while
maintaining high quality and allowing for customer designed packing.
With a strong commitment to our ‘creed’, forward looking management,
and customer driven operations, we will have continued ‘Success with
Integrity’ through the next decade.